EMAIL DESIGN, HTML

Newsletter Design

for America’s Test Kitchen

These are newsletters I’ve designed to promote content and cookbooks from America’s Test Kitchen. I’ve designed two different types of newsletters: more traditional ongoing weekly newsletters as well as pop-up newsletters, which are series of 6–10 emails focused on a specific subject.

WEEKLY NEWSLETTER 

The Cook’s Insider

The Cook’s Insider is a newsletter that shares current and archival content from the Cook’s Illustrated magazine. The newsletter design uses illustrations and fonts from the magazine to visually connect the digital design with the print design. I built this newsletter from the wireframe stage up, working in collaboration with other designers and members of the marketing team.

POP-UP NEWSLETTER

The Essentials of
Plant-Based Cooking

This newsletter series focuses on plant-based cooking and features illustrations I created of different plant-based ingredients. Each send has a unique layout that best displays its featured content across all email clients, including mobile.

Illustrations for The Essentials of Plant-Based Cooking 

POP-UP NEWSLETTER

The Mediterranean Way

The focus of this newsletter is promoting the Mediterranean diet, specifically content from the cookbook More Mediterranean.  I styled this newsletter series after the book and designed a variable header that features a different photo from the book each day. Bringing this visual interest higher up in the email draws people in and showcases the beautiful photos from the cookbook.